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FROM OPPORTUNITY TO REALITY

A few projects that we’re proud to say that we worked on

Every organization is different, and every client requires a different solution, but what every one of our projects has in common is our set of goals:

 

Uncover what makes the organization special

Develop its capacity to use digital channels

Grow the brand in the way that will help it to achieve its objective

OPPORTUNITY

As a well loved hospitality group with many locations, its digital footprint extended into every corner of the internet. But there were so many platforms, profiles, and listings that it had become unmanageable.

SOLUTION

We audited every place that every property appears and worked with their team to clean it up and systemize how they’re all managed.

 

OPPORTUNITY

Launching a new lifestyle brand in crowded hospitality market requires digital marketing that stands out.

SOLUTION

Our team worked with theirs to develop content plans for each property, and works with them to promote sales and events through social advertising. We also got to work on their inaugural Safe & Sound Music Fest in the summer 2017

 

OPPORTUNITY

One of Vancouver’s iconic brands, Happy Planet continues to expand its products and its geography, and that requires doing more with their digital media.

SOLUTION

We built a strategy that pulls together all of their content and media to create an awesome experience for their fans, and one that effectively grows the business.

 

OPPORTUNITY

Our province’s travel marketing organization set out to raise the level of digital and social education of our service providers across BC with a program called Remarkable Experiences.

SOLUTION

We were brought in initially to deliver the training in workshops where we worked with hundreds of BC’s best travel brands. The following year we worked with Destination BC to rebuild the curriculum from the ground up.

 

OPPORTUNITY

One of BC’s best kept secrets set out to use social media to attract new visitors in the Summer of 2018.

SOLUTION

We built a strategy that uses their greatest asset, their people, to spread the word and get people excited about this under-appreciated travel destination.

 

OPPORTUNITY

An ambitious new project called Route 97 sought to educate people across the Pacific Northwest about the road trips and attractions that exist along the famous highway.

SOLUTION

We were brought in to evaluate the website and creative that were being used to spread the word, then delivered user testing and a communications plan to ensure that the messaging is as effective as it is inspiring.

 

OPPORTUNITY

One of the world’s most beautiful places to visit is growing its team and its capacity, with goals to deliver outstanding social media for all of its guests.

SOLUTION

We’ve been coaching the marketing team on a monthly basis, pushing them forward, keeping them on top of their game, and analyzing their results for opportunities.

 

OPPORTUNITY

Western Canada’s largest auto group set out to communicate to the world exactly what OpenRoad is up to and what makes it different.

SOLUTION

We pulled together the entire group, including dozens of dealerships, to deliver a launch strategy for the brand, and a cohesive social media plan that brought together OpenRoad dealerships ranging from ultra-luxury to entry level.

 

OPPORTUNITY

A new brand, especially to the Canadian market, Genesis set out to let people know about its elevated level of service and quality using a digital campaign.

SOLUTION

Our team researched the opportunity and advised the launch team on a campaign concept and digital execution.

 

OPPORTUNITY

One of Vancouver’s best-loved furniture brands was in the midst of a rebrand and saw social media as the way to keep its loyal customers engaged, while welcoming in a new generation.

SOLUTION

An award-winning launch campaign that included influencers, contesting, content and social ads. Following the success of the campaign we continue to support through training, coaching, media buying, and reporting.

 

OPPORTUNITY

100% vegan products made convenient in the form of a line of burritos and hot dogs, sold in retailers across America, but the fresh new brand had no awareness outside of its home market.

SOLUTION

Developed and executed a targeted social advertising strategy using Facebook and Instagram to drive awareness and in-store sales.

 

OPPORTUNITY

One of the original innovators in nutritional supplements continues to push the industry forward, and needs an efficient way to let people know about what they’re offering.

SOLUTION

Lifestyle-targeted social advertising planning and execution where we build personas around each supplement and relate to the audience based on the activities that they love most.

 

OPPORTUNITY

Australia’s favourite eyewear brand launched into the North American market using Vancouver as the launchpad, and needed to build a social team to execute.

SOLUTION

Planned and managed the launch of the brand using an integrated social/digital/offline campaign, then worked with the Bailey Nelson team to build infrastructure and hire the right people to run with the momentum that had been built, then stayed on to coach and manage the ongoing social advertising.

 

OPPORTUNITY

Use social media to reframe the conversation about smoking for 19-25 year olds in BC, and ultimately convince them to quit.

SOLUTION

A Facebook Studio Awards finalist campaign called Quitters Unite. It was an integrated campaign that used social content, ads, PR, and an offline stunt video to drive awareness, as well as signups to Commit to Quit.

 

OPPORTUNITY

One of BC’s strongest sports brands is also one of its best advertisers, so they wanted to make sure that they were taking full advantage of the opportunities available to them in social ads.

SOLUTION

An audit, recommendations, and on-site coaching to take the already strong foundation and optimize it for its target audiences.

 

OPPORTUNITY

A well-developed team, executing for a wide variety of digital marketing channels that saw the need to align all of their efforts to a common objective and story.

SOLUTION

An audit, workshop, and series of recommendations that took the talent and energy inside the team and harnessed it to have an even greater impact for the brand and its community.